Our fish is caught by small family fishing businesses in Bristol Bay Alaska, home to the largest salmon run and best managed fishery in the world. Bristol Bay sockeye salmon is one of the most sustainable proteins available. Like bears and eagles and beluga whales, we humans are feasting on the over abundance of adult salmon. The spawning grounds can only handle so many nest sites, and if all the fish were allowed to return it would not produce an increase in future generations of salmon. Additionally, Bristol Bay is a “terminal” fishery—this means that since we catch fish as they return to their spawning grounds, the fish stocks can be accurately counted and consequently managed. The beginning (the spawn) is directly correlatable, by the numbers of fish born and the numbers of fish who mate, to the return (the run).